Malfy & Gwen x NZ Fashion Week

Services
Activation
Bespoke Asset Creation
The Project

This year, we had the privilege of assisting Pernod Ricard to bring touches of elegance to NZFW. Leveraging existing assets, we transformed the old into the new Church Road Gwen Bar. Thoughtful branding and elevated assets made this bar the place to be for a few exclusive New Zealand Fashion Week luncheons and soirées.

Alongside the Gwen bar, we transformed our former build for Lemon Lime and Butter into a Malfy Gin pop-up. Utilising the exisiting assets we've created for Malfy over the year, we created a central drinks destination within the space.

Our Approach
Final Result
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